LONDON & OAK BROOK, Ill. -- Strong "Chinese wall" security and relationship networking capabilities differentiated InterAction from other CRM alternatives
LexisNexis Interface Software announced today that the London-based investment bank and securities firm, Bridgewell, has selected InterAction(R) as the firm's CRM solution of choice.
"We needed a CRM solution that would help us share important relationship information among our investment professionals, manage our regulatory disclosure obligations and at the same time respect our Chinese wall restrictions," said Tony Kyte, Bridgewell's head of IT.
The firm looked at a number of different CRM solutions including Microsoft CRM, but found InterAction's data management capabilities, superior integration with Microsoft(R) Outlook(R) and ability to track and manage complex relationships, compelling. "InterAction's robust security model and powerful relationship intelligence capabilities are ideally suited for our needs, said Kyte."
Bridgewell is a specialist UK mid-cap investment banking group, incorporating a research led securities house and a corporate advisory group. Previously the firm was using a bespoke database and Microsoft(R) Exchange(R) to manage its list and communications needs. "Our primary research analysts would send out four to five communications daily, which had to be done before we could talk to our salespeople about issues that could affect stock price," said Kyte. "Doing so with our old system was inefficient and created excessive overhead. InterAction provides great flexibility out of the box to help us manage our communications needs."
Moreover, in the corporate advisory side of the business, the ability to share client relationship information is critical. "As a relationship-driven business, we wanted the ability to share relationship intelligence firm wide," said Kyte. "InterAction stands out in providing this level of functionality."
Importantly, the decision to go with InterAction also hinged upon the system's ability to maintain legally and regulatory mandated Chinese walls separating the advisory and securities sides of Bridgewell's business. For example, on one side of its business, investment professionals may be working on a merger or acquisition of a company, and on the other side people may be selling stocks and shares of that same company. "Regulation requires the corporate advisory and research sides of our business to remain separate," explained Kyte. "This creates a difficult environment in which to implement CRM unless you have a solution like InterAction, which has a security model specifically geared towards this industry."
"Investment banks need confidence that their CRM solution can not only support their centralised communications and relationship networking needs, but also regulatory requirements that place strict restrictions on who can access this information," said Barry Solomon, Interface Software's executive vice president. "InterAction has carved out a strong following in the investment banking community and we are delighted that Bridgewell will be leveraging the system's strengths to support its communications and sales initiatives."
About LexisNexis and Interface Software
LexisNexis(R) (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc (NYSE:ENL)(NYSE:RUK) (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis(R) and Nexis(R) research services, the company includes some of the world's most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.
LexisNexis Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, LexisNexis InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose--through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. InterAction supports the LexisNexis mission to provide a breadth of client development tools that enable professional services firms to find, win and keep clients. For more information please visit our website at www.interfacesoftware.com
About Bridgewell
The Bridgewell Group is a rapidly growing investment banking and securities business based in the City of London. It is majority owned by its employees and backed by Halifax Bank of Scotland, Invesco and other significant institutional investors. Its guiding philosophy is to be an organisation in which highly motivated and successful professionals can work together in an atmosphere that reflects the best of a partnership ethos, and where the principle of common ownership lies at the heart of the business. It employs over 80 staff in its stockbroking (including research, sales & sales trading, and trading), corporate advisory and corporate broking activities focusing on providing the highest quality independent advice to both its corporate and institutional client base. Bridgewell works with many types of companies but is particularly committed to medium and smaller-sized companies in the UK. Bridgewell Ltd. and Bridgewell Securities Ltd. are Authorised and Regulated by Financial Services Authority.
InterAction, InterAction Opportunities, InterAction Matters, InterAction Engagements, Watch List, Who Knows Whom and Relationship Map are trademarks of LexisNexis Interface Software and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
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